The Rise of AI-Built Realities
It all begins with an idea.
I’ve long believed that the future of interactive experiences isn’t about playing inside someone else’s design —
but living inside worlds that form around you, in real time.
Not just open worlds.
Open, AI-generated realities.
This idea naturally echoes the concept of The Matrix.
But this isn’t about conspiracy — or whether we’re already living in a simulation.
Because regardless of the answer, we’re now building the tools to create simulations of our own —
worlds that adapt to our preferences, behaviors, and imagination.
So what happens when a world no longer needs to be manually designed,
but is generated by a model interpreting your inputs?
Who defines the rules then?
Who’s in control — you, or the system?
Or is that distinction starting to fade?
The release of Genie 3 — Google DeepMind’s new world model — sparked this reflection.
Not just because it’s a technical leap,
but because it’s a philosophical one.
Genie 3 is a model that can generate interactive, playable worlds — not from code,
but from a single image or a text prompt.
And while it may seem like a small step in the broader AI space,
it’s a major leap in how we think about experience, autonomy, and digital environments.
It raises questions far beyond gaming:
What defines reality when AI can simulate one in milliseconds?
What happens when your inner world becomes the world around you?
What happens when your imagination truly becomes the only limit?
And maybe the deepest question of all:
If you were born into a world like that, would you even know it was synthetic?
When everything feels consistent, alive, and made just for you —
how do you know where the system ends and you begin?
We’re entering a time where the boundaries between imagination and experience are collapsing.
And to me, that’s not just exciting.
It’s profound.
To tweak a famous quote:
One small step for AI, one giant leap for mankind.
I’m August Segerholm — Creative Director and founder of Human, a multidisciplinary agency focused on what it means to build, design, and create in a time of technological transformation.
I’m also part of a team developing a holistic AI health startup, currently in stealth mode.
I’ll be exploring what AI unlocks creatively, philosophically, and practically — so if these ideas resonate, feel free to follow along or reach out.
Blog Post Title Two
It all begins with an idea.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Blog Post Title Three
It all begins with an idea.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Blog Post Title Four
It all begins with an idea.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.